Sales Associate - Gothenburg

The sky's the limit at Hästens. We are looking for authentic Super-Star-Caliber individuals who can join our team and soar to new heights based on an extraordinary performance.


We are on a mission to improve people’s quality of life and in doing so, we are looking for Sales Associate. Based in our Hästens store in Göthenburg you will join and collaborate with a passionate team, driving sales, and creating the best possible environment for customers to experience quality sleep; offering a world-class service in line with our brand’s premium identity.

Personal Competencies:

  • Positive Mindset and openness to fit into Hästens' Values and Culture
  • High energy and stamina 
  • Strong interpersonal skills
  • Proactive seller who seeks out customers through ongoing outreach and communication
  • Must be passionate about excellence in the workplace and “getting it right the first time"

Position Overview:

As Sales Associate, you will become a key ambassador within the community. Think of yourself as hosting an experience and forging relationships rather than transactional encounters. The purchase of a Hästens Bed is a lifestyle investment which often entails multiple visits to a store to experience what good sleep actually feels like. The Sales Associate should ensure that customers feel welcome and safe enough to close their eyes and relax into the best sleep of their life. There is enormous trust placed on the Sales Associate, so it is important to emphasize the sensibility and people-skills of this role. A focus on flawless and efficient after-sell premium client experience is paramount and often yields repeat business and referrals.

In your role as Sales Associate, you will elevate the customer experience, enabling them to make a sound investment and enjoy their bed purchase effortlessly. This stress-free approach which will in turn allow customers to be the best version of themselves…EVERY day!

This position will report to the Store Manager.

Duties & Responsibilities:

  • Consistently meet and exceed assigned sales targets through active prospecting and contacting potential customers (as well as existing ones)
  • Generate consistent monthly sales and aim to exceed goals
  • Embody a passion for Hästens and it's heritage
  • Attract new business by being a genuinely engaging brand-ambassador 
  • Establish yourself as the "go-to" person for beds and sleeping advice
  • Provide exceptional customer service and in-store experiences 

Customer Service Responsibilities

  • Approach customers with a friendly, open, and approachable presence. 
  • Display a positive attitude when interacting with co-workers and customers.
  • Build a solid working relationship with all clients to encourage repeat purchases.
  • Become an expert on Hästens (i.e. history, products, usage, and performance).
  • Provide an elevated level of service by actively engaging and educating customers on sleep during the selling process.

Sales Generation

  • Create, schedule, and organize weekly in-store event to drive traffic to assigned location.
  • Generate new leads outside of store through networking and cross-branding collaboration.
  • Scout, engage, introduce and register interior designer, architects & other trade professional to the Hästens IDP program.
  • Use Salesforce CRM & POS to communicate daily with “leads” and “accounts”.
  • Assist with general operations, opening, and closing duties.

Showroom Duties

  • Maintain an orderly sales floor through daily cleaning and straightening of merchandise and fixtures while placing the needs of customers first
  • Steam/iron and straighten bed linens and restock sales fixtures as needed.
  • Utilize good judgment with a focus on control cost/store spending when scheduling and organizing in-store events
  • Assist with inventory transfers within a specific inventory category and complete inventory spot checks as needed
  • Ad hoc duties as assigned by the Store Manager

Experience and Requirements:

  • Retail sales experience preferred OR similar 
  • Bachelor’s Degree or equivalent is preferred 
  • Sales Salesforce CRM is advantageous 
  • Strong verbal and written communication skills in Swedish and English is a must
  • Work a flexible schedule including shifts during weekends, special events e

Hästens is committed to providing an equal employment opportunity.

Compensation & Benefits:

We offer a competitive base + comprehensive commission program



Or, know someone who would be a perfect fit? Let them know!



Vasagatan 60
411 37 Göteborg Directions View page



Here at Hästen we invest in the people, whether it's about a communication course, leadership training or a Christmas gift - we want you to feel appreciated!

We have our own Executive Coach and also our Sales Trainer. They are here to help our team-members perform at the highest level both inside and outside of Hästens.

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