Area Sales Manager BENELUX

Join Our Growing Team


About Us:

Since 1852, Hästens Beds has been committed to crafting the best sleep. The skilled craftspeople at our factory in Köping, Sweden, have been refining our work for generations. Every bed is bespoke and made by hand using only the best natural materials. The difference lies in the details and our quest to provide the most restful sleep for people who want to lead a higher quality of life. With operations in more than 40 countries and over 200 partners in Europe, Asia and America, the small family-owned company has grown into a global producer and retailer of premium beds.

Position summary

Join us during a time of exciting global expansion! As Area Sales Manager, you will be the partners’ first point of contact in all matters, having the best solutions in mind. You will contribute to ensure the profit and growth over a specific area or region. Your role is to create and make sure every partner gets the greatest customer experience, in accordance with Hästens’ world-class standard. 

You will provide troubleshooting assistance for customer orders, serve as adviser and support the partners in sales-related questions and concerns. 

As Area Sales Manager you will identify new sales and together with the Business Development Manager grow the business. You will be a Hästens ambassador in every possible way and must embody our world-class standard.  

Primary responsibilities

  • Ensure Sales and Growth 
  • Represent the Hästens Brand 
  • Identify Improvement for Sales and Training  
  • Practice “Way of Working” 

Ensure Sales and Growth  

  • Generate new leads: identify new potential sales and partners by excellent customer support. 
  • Work with activities according to business action plans; traffic, conversion and average ticket value. 
  • Provide data and guides to help the business development team. 
  • Manage sales tracking tools and report on important information. 
  • Maintain record of sales trends. 

Represent the Hästens Brand

  • Establish and maintain strong relationships with partners and their stores.  
  • Stay up-to-date with new products and feature launches and ensure partners sales team is on board. 
  • Communicate new products, service opportunities, special developments, and information. 
  • Review pending orders and specific customers’ requests to ensure excellent customer service and customer experience. 

Identify Improvements for Sales and Training  

  • Responsible for identifying bottlenecks in the sales process.  
  • Identify sales skills deficiencies and suggest sales process improvements.  
  • Evaluate strengths and weaknesses to identify training needs. 
  • Plan, implement, and manage sales educational workshops. 
  • Oversee sales training material and suggest improvements. 

Practice a “Way of Working”

  • Follow guidelines, use tools and ensure a structured way of working when it comes to sales, visual merchandising, store concept. Respect and keep deadlines and follow up on results. 
  • Stay up to date with latest sales trend and best practices. 
  • Keep a clear agenda when visiting partners with such as in-store trainings, information, promotion, etc..
  • Act as true professional by representing the Hästens blue-check values; awake, enlightened, empowered, committed, open, business minded, accountable, serving, respectful and loving. 

Key Competences:

  • Positive Mind-Set and High-Energy/Vibrations
  • Service-Oriented and autonomous
  • High-Standard of Cultures and Values
  • Adaptable to rapid change and priorities
  • Ability to multi-task 
  • Extremely organized and detail-oriented 
  • Curiosity for learning
  • True team-player
  • Strong Communication and follow-up
  • Ability to keep up with fast-paced and cadence

Experience and other requirements

  • Proven successful experience as sales support specialist or area sales manager
  • Hands-on experience with ERP and CRM systems, Salesforce a big plus
  • Proficiency with MS Office Suite, particularly MS Excel 
  • Sales education and previous experience in sales within luxury furniture a plus 
  • Proven successful track-record in B2B sales and negotiations
  • Proficiency with data analysis, forecasting, budgeting and proven ability to plan and 3+ years’ experience working in a sales-driven environment 
  • Market knowledge in order to client-face well with customers
  • Excellent presentation skills
  • Able to travel a great deal
  • Excellent Dutch and English verbal and written communications skills 
  • Exemplify a positive, calm, and professional demeanor  
  • Able to meet sales goals with a high level of energy and enthusiasm
  • Possess strong motivation for making sales, adaptive, and flexible to new “ways of working” 
  • Strong analytical and multitasking skills  
  • Exemplary behavior according to Hästens Blue-check values and culture
  • Team-player who is both self-motivated and able to motivate colleagues 
  • Technically/database savvy



Hästens Beds is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements.


If you want to join our exciting journey and a fantastic team, please upload your CV with a short cover letter and a two minute video presentation (all in English) as soon as possible. Due to GDPR, we only accept applications through our career page. Do not wait too long with your application as interviews are held continuously.

Compensation & Benefits:

Featured Benefits: We offer a comprehensive and competitive benefits program

Competitive Salary


Or, know someone who would be a perfect fit? Let them know!



Apollolaan 151
1077 EM Amsterdam Directions



Here at Hästen we invest in the people, whether it's about a communication course, leadership training or a Christmas gift - we want you to feel appreciated!

We have our own Executive Coach and also our Sales Trainer. They are here to help our team-members perform at the highest level both inside and outside of Hästens.

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