Sales Manager

Join Our Growing Team


About Us:

Since 1852, Hästens Beds has been committed to crafting the best sleep. The skilled craftspeople at our factory in Köping, Sweden, have been refining our work for generations. Every bed is bespoke and made by hand using only the best natural materials. The difference lies in the details and our quest to provide the most restful sleep for people who want to lead a higher quality of life. With operations in 35+ countries and over 200 partners in Europe, Asia and America, the small family-owned company has grown into a global producer and retailer of premium beds.

Position summary 

Seeking a Sales Manager to assume business responsibility for driving our business and cultivating the Hästens community in and around the city. The role of Sales Manager is a newly created role within our Global Retail structure with the purpose of focusing on proactive outreach by leading/driving sales and a dynamic sales team. This position will become a critical thread in the fabric of how our Global Retail Business is evolving to build pipelines and strengthen our existing networks outside of the store. You will take on a Brand Ambassador role, one of player-coach, who is both self-motivated and motivates team-members. You will build a Hästens Community and be the glue that unites the team, so leading by example is key in order to deliver excellence in results collectively. 

Primary responsibilities 

The Sales Manager requires a high level of drive and goal orientation as well as emotional intelligence to engage and introduce community initiatives, professional societies/associations, industry events, and establish and expand the client base in the designated area. The ideal candidate should also possess strong analytical skills to develop strategy and business plans, analyze sales data, and identify performance gaps and action plans to address them. We are looking for a strong collaborator, someone who knows how to build teams for success find key stakeholders to achieve results and increase business opportunities. Must be an active recruiter and trainer of sales staff, and be able to monitor healthy competition among team-members to meet our goals and vision.

Key Competences: 

  • Positive Mind-Set and High-Energy
  • Service-Oriented and autonomous 
  • High-Standard of Cultures and Values 
  • Adaptable to rapid change and priorities 
  • Ability to multi-task  
  • Extremely organized and detail-oriented  
  • Curiosity for learning 
  • True team-player 
  • Strong communication and follow up
  • Ability to keep up with fast-paced and cadence 

Experience and other requirements 

  • Strong CRM experience and proven record of growing sales through targeting strategies 
  • Business savvy, possessing a history of driving, expanding and building your business in an upward trajectory 
  • Positive mind-set, High emotional intelligence in relationships and results 
  • No limits type of person, operates with flexible and open mindset  
  • Passionate about work and the Hastens brand and mission  
  • Proven experience on building and maintaining a strong network and community in the area 
  •  High-energy (able to infuse sales team with high energy) 
  • Excellence in consultative selling skills. 
  •  Able to understand clients' needs, translate them into best purchases, and train the store teams to do so
  • Proven track record of relationship-based leadership.  
  • Committed to taking others to the highest level of performance through individual coaching plans and consistent outcomes assessment 
  • Analytical, data-driven, and able to write, execute, and monitor business plans. Ability to work cross-functionally and motivate teams to achieve beyond their limit. 
  • Executes from a service point-of-view; committed to doing good in the world 
  • Entrepreneurial spirit and mindset; able to shift gears and priorities with ease  
  • Experience of working with salesforce 
  • BA (or equivalent) in Business or Finance or MBA 
  • Fluent in English and Swedish


Hästens Beds is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements.

Location: Taby

Compensation & Benefits:

Featured Benefits: We offer a comprehensive and competitive benefits program

Competitive Salary

Or, know someone who would be a perfect fit? Let them know!


Stora Marknadsvägen
183 70 Täby Directions



Here at Hästen we invest in the people, whether it's about a communication course, leadership training or a Christmas gift - we want you to feel appreciated!

We have our own Executive Coach and also our Sales Trainer. They are here to help our team-members perform at the highest level both inside and outside of Hästens.

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