Global PR & Social Media Lead

Join Our Growing Team


About Us:

Since 1852, Hästens Beds has been committed to crafting the best sleep. The skilled craftspeople at our factory in Köping, Sweden, have been refining our work for generations. Every bed is bespoke and made by hand using only the best natural materials. The difference lies in the details and our quest to provide the most restful sleep for people who want to lead a higher quality of life. With operations in 35+ countries and over 200 partners in Europe, Asia and America, the small family-owned company has grown into a global producer and retailer of premium beds.

Roles and Responsibilities:


Do you love the idea of making the world a better place? Do you greet each day and each challenge with positive energy and high vibration, always striving to be your best in any moment? Hästens vision is to make the world a better place by helping people have a better, happier life by sleeping better. Everyday people, as well as A-list celebrities choose Hästens because being well-rested can change lives. As Hästens Global PR & Social Media Lead, your purpose is to ensure that Hästens, the global luxury brand, and its premium resellers have robust Communications, PR and social media plans with brilliant implementation and results that drive billions of hits. In this role, you will create uniquely impactful PR and social media to help consumers make the most important investment in their lives: sleeping in the best bed.


What does that mean you do? We have an outstanding opportunity for the best of the best to take our hugely successful company to the next level of growth. We are looking for an inspirational head of Global PR to develop plans, people and processes that can stand up to the high growth trajectory that Hästens requires. Someone who gets how a luxury brand engages in social media and with the right influencers. And, of course, all in keeping with the Spirit of Hästens. What is the Spirit of Hästens all about? It’s about always having the highest quality, attention to details, flawless execution, timing, teamwork and collaboration. It’s also about achieving the results, and then pushing to the next level.

More Detail?

Translated to this role, you hold yourself responsible for 100% quality PR and social media that attracts A-List celebrities, new retail partners, and the population around the globe to achieve 2+ Billion on-brand hits each year. You bring proven relationships with global, national and local media, and quickly access and leverage the right cadre of brand ambassadors. You easily achieve great results and timelines – and have an understanding of the need to produce results “now,” “near,” and for the long view. You embrace pushing beyond what others say is “possible,” and bring energy to the organization and market through mastery in your field. Teamwork, communication, transparency, willingness to ask for help and taking

responsibility are all critical aspects of the role. You motivate, inspire and manage each staff member, stakeholder and vendor, and hold them accountable for delivering beyond Hästens expectation. You proactively check-in to review status and next steps; balance significant work-load and multiple streams; identify options and solutions in case of overload; never leave the job undone; hold yourself accountable to the Hästens team; maintain the master project list and calendar, and coordinate with others to ensure excellent, timely actions and results. You also work effectively with others on the marketing team, with sales as well as our partners and design collaboration partners.

This is an amazing role in a high growth company that Apple even talks about (See CEO Tim Cook on and that the whole world is waiting to know about.

Wow, the best job in the best company! Want more detail?

1. Why does this role exist?

- This role exists to ensure the company realizes 100% growth, 30% profits.

- The individual in this position will generate significant press and social media engagement globally, and for assess, re-structure and re-launch our PR and social media approach globally, as well as our brand ambassador program.

- The Core purpose is to ensure we create awareness of the joyful life that comes from owning a Hästens bed and being part of the Hästens family.

2. What are the major responsibilities?

- Develop global PR communications strategy, messaging & guidelines while providing new, compelling opportunities for brand communications.

o Including Hästens Restore app to calm, relax and recharge

- Create Objectives and Key Results (OKR) detailed actions, timing.

- Manage and inspire agencies to develop stories that secure editorial features, news in top media globally. Equip them with brand knowledge & tools, consumer pain points, and Hästens differentiators.

- Create innovative social media calendars, unique posts, blog content, podcasts and/other ideas to create attention and engagement – leveraging the team, events, news, partnerships.

- Organize and execute press launches and special events.

- Inform, educate and engage Hästens partners & stores. Create playbooks to maximize local and partner press and events.

- Collaborate with internal and external cross-functional teams

- Plan budgets effectively

3. What is the impact of decision-making in your role?

- Increased PR impressions and social media followers/engagement resulting will result in increased website traffic, awareness and sales

- This will also support Hästens’ achievement of its vision of 1 bed per store per day & 1% penetration of population in its markets.

- Be a leader and contributor to the “better than the best” marketing team and Hästens organization, a company that is on a mission to make this world a better place, and very importantly:

- Create a fun work environment!

4. What are the most important skills, abilities, values, behaviors?

- 7+ years of experience in successfully leading PR for great brands

- Luxury and technology brands a plus

- Develops team members through continued training and team building

- Extensive media contacts/track record

- Ability to foster relationships with journalists, influencers and translate these connections into media opportunities

- Experienced conceptualizing and producing integrated communications strategies

- Writing and editing experience

- Spokesperson, media training & crisis management experience

- Demonstrated social media skills and success

- Ability to leverage external partnerships for ideas and to reach new customers

- Excellent verbal and written communication/presentation skills

- English speaking required, Swedish also a plus

- Forward-looking, strategic aptitude, curious, quick learner

- Ability to perform under tight deadlines; Organized multi-tasker

- Listening & negotiation skills

- Relevant office computer software (keynote, excel, etc.),

- Positive Mindset – a “Can Do/Will Do” attitude; Operate at the highest energy and vibrational levels

- International travel required (when appropriate)

- Bachelor’s degree (minimum) required


Hästens Beds is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements.

Location: Köping 

Compensation & Benefits:

Featured Benefits: We offer a comprehensive and competitive benefits program

Competitive Salary

Or, know someone who would be a perfect fit? Let them know!



Nya Hamnvägen
731 36 Köping Directions View page



Here at Hästen we invest in the people, whether it's about a communication course, leadership training or a Christmas gift - we want you to feel appreciated!

We have our own Executive Coach and also our Sales Trainer. They are here to help our team-members perform at the highest level both inside and outside of Hästens.

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