Digital Media Lead

Join Our Growing Team


About Us:

Since 1852, Hästens Beds has been committed to crafting the best sleep. The skilled craftspeople at our factory in Köping, Sweden, have been refining our work for generations. Every bed is bespoke and made by hand using only the best natural materials. The difference lies in the details and our quest to provide the most restful sleep for people who want to lead a higher quality of life. With operations in 35+ countries and over 200 partners in Europe, Asia and America, the small family-owned company has grown into a global producer and retailer of premium beds.


Do you love love the idea of making the world a better place? Do you greet each day and each challenge with positive energy and high vibration, always striving to be your best in any moment?  Hästens vision is to make the world a better place by helping people have a better, happier life by sleeping betterEveryday people, as well as A-list celebrities choose Hästens because being well-rested can change lives.  As Hästens Email Marketing Lead, youpurpose is to support the sales teams and stores to help consumers make the most important investment in their lives: sleeping in the best bed.   


What does that mean you do? We are looking for a qualified Digital Media specialist to join our team – someone who has or can develop complete mastery of this function. If you know how to manage media buying agencies globally, and to creatively handle various online marketing tools, such as social media advertising, display advertising, paid search, podcasts and blogs for inbound marketing, this position is for you… all in accordance with the Spirit of Hästens. What is the Spirit of Hästens all about? It’s about always having the highest quality, attention to details, flawless execution, teamwork and collaboration. It’s also about achieving the results, and then pushing to the next level.  

More Detail 

Translated to this role, you hold yourself responsible for planning & execution timelines, removing obstacles, and communicating/collaborating to ensure nothing gets stuck. You work within a team responsible for creating & executing the best of the best in terms of consumer journeys, so teamwork, communication, transparency, willingness to ask for help, taking responsibility are all critical aspects of the role. You motivate, inspire and manage each digital media advertising agency and hold them accountable for daily monitoring, optimizing, reporting and results. You proactively check-in to review status and next steps; balance significant

work-load and multiple streams; identify options and solutions in case of overload; never leave the job undone; hold yourself accountable to the Hästens team; maintain the master media content calendar and coordinate with others handling with the schedule of detailed email plans, social media and other activities to ensure coordinated, integrated plans by market or globally as the case may be. You will also conduct regular check-ins with Customer Experience/SFMC process owner, digital analytical lead, field marketing lead, brand lead and CMO. You also work effectively with the inhouse design team and external agency teams.

This is an amazing role in a company that even Apple talks about (See CEO Tim Cook on and that the whole world wants to know. 

Wow, the best job in the best company!  Want more detail? 

1. Why does this role exist?

- This role exists to ensure Hästens awesome media activities and initiatives get developed and done in order to ensure the company realizes 100% growth and 30% profits.

- The individual in this position will be responsible for day-to-day digital media advertising to consumers and customers all over the world, and for playing a key role in maintaining the communications calendar, schedule of offers and CTAs

- The Core purpose is to ensure on time/budget execution of highest quality digital advertising campaigns and results, which will, in turn, support growth of sales and profit.

- To be successful, we also need to ensure the basics:

o Advance notice for review and approval of materials and programs

o Timeliness of review of materials (message, copy, art, photos, etc.)

o Escalation in case of potential to miss deadlines

2. What are the major responsibilities?

- Lead development and design of media strategy and media buying, as well as ad distribution for the digital media campaigns aligned with business goals.

- In conjunction with the media agency, ensure approved content delivery in the right channel at the right time targeted to the right consumer and market, using available channel specific technology.

- Ensure message is conveyed clearly, delivered & rendered correctly to prospects (right name and right way to address) on mobile, desktop and on all media platforms.

- Ensure adequate timing for language & currency translation

- Proofread for clarity, grammar and spelling.

- Develop retargeting strategy as defined in Customer Experience Blueprint

- Achieve better than average and always improving conversion results

- Work with Digital Web/App Lead in order to manage end-to-end digital projects (e.g., landing page)

- Work with Digital Analytical Lead to track and analyze marketing campaigns ROI and KPIs

- Develop and track detailed project plans to ensure on time launches

- Create, refine and drive key media channel processes so that the work gets reviewed, approved and done timely

- Ensure flawless execution

- Stay up-to-date with digital media developments, innovations

3. What is the impact of decision-making in your role?

- Increased conversion rates and profitability of Hästens Digital Marketing

- Increased Hästens consumer and Partner Prospect Business data bases

- Revenue and profitability

- Support build-out of Hästens Consumer Experience platform, including the loyalty program

- A fun work environment!

4. What are the most important skills, abilities, values, behaviors?

- 5-7 years media agency management experience

- Excellent media analysis and project management skills

- Salesforce marketing cloud experience and media/channel certification preferred, or willingness to accelerate certification once on board

- Relentless focus/follow-up with agency on planning & optimizing media

- Ability to perform under tight deadlines

- Organized multi-tasker

- Experience with visual communications principles

- Familiarity with web design and content management systems

- Additional qualification in web design or animation is a plus

- Strong verbal and written communication skills

- Relevant mac computer software (Photoshop, Final Cut Pro) and also keynote, excel, etc.

- BSc degree in marketing, digital media or relevant field

- Operate with the Spirit of Hästens: details, highest quality

- Positive Mindset – a “Can Do/Will Do” attitude; Operate at the highest energy and vibrational levels


Hästens Beds is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements.

Location: Köping 

Compensation & Benefits:

Featured Benefits: We offer a comprehensive and competitive benefits program

Competitive Salary

Or, know someone who would be a perfect fit? Let them know!



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Here at Hästen we invest in the people, whether it's about a communication course, leadership training or a Christmas gift - we want you to feel appreciated!

We have our own Executive Coach and also our Sales Trainer. They are here to help our team-members perform at the highest level both inside and outside of Hästens.

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