Email Marketing Lead

Join Our Growing Team


About Us:

Since 1852, Hästens Beds has been committed to crafting the best sleep. The skilled craftspeople at our factory in Köping, Sweden, have been refining our work for generations. Every bed is bespoke and made by hand using only the best natural materials. The difference lies in the details and our quest to provide the most restful sleep for people who want to lead a higher quality of life. With operations in 35+ countries and over 200 partners in Europe, Asia and America, the small family-owned company has grown into a global producer and retailer of premium beds.

Roles and Responsibilities: 


Do you love love the idea of making the world a better place? Do you greet each day and each challenge with positive energy and high vibration, always striving to be your best in any moment?  Hästens vision is to make the world a better place by helping people have a better, happier life by sleeping betterEveryday people, as well as A-list celebrities choose Hästens because being well-rested can change lives.  As Hästens Email Marketing Lead, youpurpose is to support the sales teams and stores to help consumers make the most important investment in their lives: sleeping in the best bed.   


What does that mean you do?  You are responsible for creating “always on” email marketing campaigns to support the customer journey (both B2B and B2C).  This includes new lead acquisition and nurturing, existing customer post-purchase communications and also email programs that support loyalty efforts.  You determine the target audience, develop the campaign, ensure proper tracking and that all technical aspects of each buyer journey is in place… all in accordance with the Spirit of Hästens.  What is the Spirit of Hästens all about?  It’s about always having flawless execution, teamwork and collaboration.  It’s also about achieving the results, and then pushing to the next level.   

 More Detail 

Translated to this role, you hold yourself responsible for planning & execution timelines, removing obstacles, and communicating/collaborating to ensure nothing gets stuck.  You work within a team responsible for creating & executing the best of the best in terms of consumer journeys, so teamwork, communication, transparency, willingness to ask for help, taking responsibility are all critical aspects of the role.  You proactively check-in to review status and next stepsbalance significant work-load and multiple streams; identify options and solutions in case of overloadnever leave the job undone; hold yourself accountable to the Hästens team; maintain the master content calendar and schedule of detailed email plans by market; conduct regular check-ins with Customer Experience/SFMCdigital analyticaland brand lead as well as the CMO. You also work effectively with the inhouse design team, as well as the agency teams.   

This is an amazing role in a company that even Apple talks about (See CEO Tim Cook on and that the whole world wants to know. 

Wow, the best job in the best company!  Want more detail? 

1. Why does this role exist? 

  • This role exists to ensure Hästens awesome email marketing activities and initiatives get developed and done in order to ensure the company realizes 100% growth and 30% profits. 
  • The individual in this position will be responsible for centralized creation and deployment of day-to-day communications to consumers and customers all over the world, and for maintaining/executing the content calendar, schedules of communications, including ongoing loyalty emails.   
  • The Core purpose is to ensure on time/budget execution of highest quality email campaigns and results to support growth of sales profits  
  • To be successful, we also need to ensure the basics: 
  • Advance notice for review and approval of materials and programs 
  • Timeliness of review of materials (copy, art, photos, etc.)  
  • Escalation in case of potential to miss deadlines 

2. What are the major responsibilities?  

  • Create email campaigns to generate leads, conversions & retention. 
  • Ensure message is conveyed clearly, on brand, delivered & rendered correctly to prospects (right name and right way to address). 
  • Ensure adequate timing for language & currency translation. 
  • Proofread for clarity, grammar and spelling. 
  • Ensure coding and tracking. 
  • Develop segment & personalized strategy based on Experience Blueprint. 
  • Recommend, gain approval and include specific graphics, images. 
  • Review email for brevity, correctness, brand, and best practice. 
  • Send messages to those who have opted in – ensure GDPR and appropriate country email governance compliance. 
  • Ensure messages are desktop, iPad, and mobile friendly. 
  • Maintain and grow the data base of emails for lead generation. 
  • Work with IT/Web team to ensure purge of non-deliverable and opt-outs.  
  • Work with Digital Analytical Lead to track/analyze statistics and reports in order to create and optimize campaigns. 
  • Coordinate with IT to monitor data base maintenance, integrity security. 
  • Develop, code & maintain list segmentation. 
  • Develop and track detailed project plans to ensure on time launches. 
  • Create, refine and drive key email processes, including review process.    

3. What is the impact of decision-making in your role? 

  • Increase conversion rates and profitability of Hästens Digital Marketing. 
  • Increase the size Hästens consumer and New Business Dev’t data base. 
  • Generate revenue and profitability through email marketing, as well as improve lift to overall digital marketing.  
  • Accurate application of brand standards. 
  • A fun work environment! 

4. What are the most important skills, abilities, valuesbehaviors 

  • 3-5 years email marketing experience. 
  • Proven success with quantifiable results. 
  • Design, writing, tracking and coding skills. 
  • Agency experience a plus. 
  • Appropriate timing and level of checking in for feedback along the way. 
  • Email program project planning, management and execution excellence. 
  • Ability to work within a team environment. 
  • People skills. 
  • Organized multi-tasker. 
  • Relevant mac computer software, including keynote, excel, etc. 
  • Salesforce Marketing Cloud (SFMC or other marketing automation system) email marketing experience. 
  • SFMC Email Certification preferred, or willingness to accelerate certification once on board. 
  • Positive Mindset – a “Can Do/Will Do” attitude; Operate at the highest energy and vibrational levels.  
  • Positive Mindset – a “Can Do/Will Do” attitude; Operate at the highest energy and vibrational levels.  
  • Self-development through continued training & learning. 


Hästens Beds is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements.

Location: Köping 

Compensation & Benefits:

Featured Benefits: We offer a comprehensive and competitive benefits program

Competitive Salary

Or, know someone who would be a perfect fit? Let them know!



Nya Hamnvägen
731 36 Köping Directions View page



Here at Hästen we invest in the people, whether it's about a communication course, leadership training or a Christmas gift - we want you to feel appreciated!

We have our own Executive Coach and also our Sales Trainer. They are here to help our team-members perform at the highest level both inside and outside of Hästens.

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